{"id":12,"date":"2021-06-22T21:17:30","date_gmt":"2021-06-22T21:17:30","guid":{"rendered":"https:\/\/emaillikeagi.com\/?page_id=12"},"modified":"2023-02-05T01:47:59","modified_gmt":"2023-02-05T01:47:59","slug":"home","status":"publish","type":"page","link":"https:\/\/ginaperrelli.com\/","title":{"rendered":"home"},"content":{"rendered":"
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Hi, I'm ,<\/span><\/h2>\n<\/div><\/div>\n\n
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Co-Founder of Lunar Solar Group<\/span><\/a>,
and I really like Email, SMS, startups, & snowboarding. <\/h2><\/div>\n <\/div>\n<\/div>\n <\/div>\n\n
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past<\/p>\n

present<\/p>\n

future<\/p>\n<\/div>\n

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    I first got into Email Marketing by mistake when I was running events at a ski resort.<\/p>\n\n

    The resort restructured and as a result the email program lost its owner and my event emails stopped going out. I went to school for Industrial Design so I took my basic Photoshop skills and started designing the emails, but they still weren\u2019t being built.<\/p>\n\n

    Like almost every millennial, I had a MySpace, so I know some light HTML\/CSS and I figured out how to get email templates built. Before I knew it, I was running the email program and building content calendars across a multimillion person database with segments across 12 business units. After 2 years at the resort, I met Pierson Krass, my now Co-Founder, and decided to join the agency he was with to run email strategy for 10+ brands.<\/p>\n\n

    After a year at that agency I was ready to make the move to NYC. I wanted to work in-house to focus on custom automations and learn more about enterprise tech. I worked as the email marketing manager for an on-demand massage service company. There I fell in love with the infinite possibilities the new email providers were bringing to the table and got to come up with some out-of-the-box solutions for a brand that was built on a custom backend.<\/p>\n

    After a year there, Pierson reached out to see if I had an interest in building L\/\/S and starting an Email division of my own and here we are. <\/p>\n <\/div>\n <\/li>\n\t\t\t

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    In late 2018, I started the email program at Lunar Solar Group. For the first few months, I was building the emails, creating the strategies, and managing a designer who was bringing the visions to life. Fast forward 2.5 years and the CRM team now services 40+ clients on a monthly basis with 15 absolute rockstar employees.<\/p>\n \n

    I believe in building scalable programs on email and SMS that grow with you. I specialize in CPG DTC brands, but I\u2019ve worked with b2b, resorts, tech, etc. With email and SMS, there are so many ways to build something to achieve the same goal. The way we structure accounts is to optimize for testing.<\/p>\n\n

    One of my goals is to remove a lot of the noise and opinions from email and SMS marketing. In Q3 of 2020 I onboarded a team of 3 analysts which allowed us to take services and testing to the next level. We built out a proprietary testing program we enroll all our clients in with specific controls on tests around open rate, send times, cadence, creative, and messaging. Tests are run for 3 months at a time and include a minimum of 30 datasets, across 15 clients so we can track findings specific to accounts or industry with 100% confidence. In other words, I can tell you with 100% confidence you do not need to include the sale amount in your subject line; vague messaging out performs specific messaging on opens as long as the word sale is mentioned but neither prove constant significance in conversion.<\/p>\n\n

    When I\u2019m not working, I can be found drinking bourbon somewhere downtown in NYC or snowboarding\/mountain biking (season depending) in Park City. Let\u2019s link. <\/p>\n <\/div>\n <\/li>\n\t\t\t

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    I didn\u2019t really think anyone would click over here but if you\u2019re this deep here\u2019s some insight on what I\u2019m working on and where I\u2019d like to see it go.<\/p>\n\n

    First off, I want to keep growing the CRM program at Lunar Solar. I want it to be the absolute best retention program known for its testing and scalability. I think there\u2019s a lot of cool new tech out there that\u2019s going to change the way we retain customers. I\u2019m excited to see where we push SMS and subscription programs and would like to get more involved with the products that make it possible.<\/p>\n\n

    I\u2019m pretty jealous of the hype brands get. I\u2019d like to launch my own CPG brand but I need to find something I\u2019m really passionate about. Maybe bourbon. Stay tuned.<\/p>\n\n

    Oh and I\u2019d like to get back to riding 30 days a season. I used to snowboard 30+ days a year. I've fallen out of that habit and I want to bring it back. I turn 30 next April so maybe the goal will be to spend 30 days on my snowboard and 30 days on my mountain bike. <\/p>\n <\/div>\n <\/li>\n\t\t<\/ul>\n\t<\/div>\n<\/div> <\/div>\n<\/div>\n <\/div>\n\n

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    $<\/span>0<\/span>MM+<\/span><\/div>
    GENERATED FROM EMAIL<\/div><\/div>\n <\/div>\n\n
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    0<\/span>+<\/span><\/div>
    TEXT MESSAGES SENT<\/div><\/div>\n <\/div>\n\n
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    0<\/span>+<\/span><\/div>
    EMAIL ACCOUNTS OVERSEEN<\/div><\/div>\n <\/div>\n\n
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    0<\/span>+<\/span><\/div>
    ESPS WORKED IN<\/div><\/div>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n\n
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    NEWSLETTER<\/p><\/div>\n\n

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    Sign up for tips and tales from Gi.<\/h3><\/div>\n\n
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    Every other week I send out tips & tricks to improve your email or SMS program.<\/p>\n\n

    Typically, I cover things like how to improve open rates, click-through, automation filters, creative, or SMS insights. We\u2019ve got an awesome team of email designers at L\/\/S who are working to debunk some creative myths that will help you save time. Ever wonder if that gif that took 2 hours was worth it? We\u2019ve tested it and we know when it\u2019s for clicks and when it\u2019s for show. Sign up and get the tea.<\/p><\/div>\n\n

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